Privacy Notice

Privacy Notice

Based on the Federal Law on Protection of Personal Data Held by Individuals, Regulations and the Guidelines of the Privacy Notice issued by the Ministry of Economy (published in the Official Gazette of the Federation on January 17, 2013), it is informs you of this Privacy Notice.

“Hotelería Sustentable Bacalar SA de CV” owns the copyright of all images, texts, sounds, photographs, as well as all downloadable documents available on their websites. Any reproduction, representation or distribution, in whole or in part, of the content of this website in any form or by any means is strictly prohibited without the prior written consent of “Hotelería Sustentable Bacalar SA de CV”. Failure to comply with this prohibition constitutes an infraction that may entail civil liability and criminal sanctions. The trademarks of Hotel Luna Azul Bacalar and the logos that appear on the website are registered trademarks. Any reproduction of these brands or logos, in whole or in part, for any purpose, including advertising, from elements of the Hotel Luna Azul Bacalar websites without the prior written consent of the HOLDER of the brand is prohibited.


“Hotelería Sustentable Bacalar SA de CV”

For the purposes of this Privacy Notice, it will be understood as:

Privacy Notice: Refers to this document, which is made available to the HOLDER, prior to the processing of their personal data, in accordance with article 15 of the Federal Law on Protection of Personal Data Held by Private Parties.

Personal data: Any information concerning an identified or identifiable natural person.

Sensitive personal data: Those personal data that affect the most intimate sphere of the OWNER, or whose improper use may give rise to discrimination or entail a serious risk for it. In particular, those that may reveal aspects such as racial or ethnic origin, present and future state of health, genetic information, religious, philosophical and moral beliefs, union affiliation, political opinions, sexual preference are considered sensitive.

ARCO Rights: Refers to the rights of access, cancellation, rectification and opposition that the HOLDER has in relation to their personal data.

Law: Federal Law on Protection of Personal Data Held by Private Parties and/or its Regulations.

Responsible:“Hotelería Sustentable Bacalar SA de CV”, in its capacity as private legal entity that decides on the processing of personal data; hereinafter HSB.

HOLDER: The natural person to whom the personal data corresponds.

Processing of personal data: Obtaining, using, disclosing or storing personal data, by any means. The use covers any action of access, management, use, transfer or disposal of personal data.

This Privacy Notice is made available to the HOLDER, in compliance with the provisions of the Law, as well as other applicable legal provisions.

By virtue of the foregoing, “Hotelería Sustentable Bacalar SA de CV” in its capacity as responsible, with the commitment to observe the principles of legality, consent, information, quality, purpose, loyalty, proportionality and responsibility in the processing of personal data and the rights of privacy and informational self-determination, states in this privacy notice the following:


In order to comply with the applicable legal provisions, the personal data that will be processed by “Hotelería Sustentable Bacalar SA de CV” , and that are necessary to provide the contracted services:

  • Identification data related to your information concerning a natural person (name, date of birth, gender, nationality, Federal Taxpayer Registry, address and age).
  • Identification data of the company or company (moral person).
  • Contact details (landline or mobile phone, email).
  • Labor data, where appropriate, related to information concerning your employment or position.

“Hotelería Sustentable Bacalar SA de CV” will implement the necessary administrative, technical and physical security measures to protect from damage, loss, alteration, destruction or unauthorized use, access or treatment. your personal data, which we also require to be fulfilled by the suppliers of the goods and/or services we hire. These measures will not be less than those maintained by “Hotelería Sustentable Bacalar SA de CV” for the management of its own information.

“Hotelería Sustentable Bacalar SA de CV” states that it will not collect sensitive personal data.


The main purposes of the processing of the personal data of the OWNER by “Hotelería Sustentable Bacalar SA de CV”, are those that are stated below:

  1. Identification of clients and users.
  2. Attention to requests for products and/or services.
  3. Commercial contact.
  4. Recruitment and selection of personnel and employment contact, if applicable.
  5. Follow-up for the delivery, if applicable, of the products or the provision of the service.
  6. Compliance with applicable legislation.

Additionally, we will use your personal information for purposes that are not necessary to provide you with our services, but that allow us to facilitate and provide better service:

  1. Complaints and/or suggestions.
  2. Evaluate the quality of the products or services we provide.
  3. Sending informative advertising related to health products and issues.
  4. Consumer preference statistics.
  5. Discounts and promotions.
  6. Statistics on health administration in the public and private sector.

In the event that your personal data is not processed for these additional purposes, you must send an email to the person responsible. The refusal to use your personal data for these purposes may not be a reason for us to deny you the services and products you request or contract with “Hotelería Sustentable Bacalar SA de CV”.


“Hotelería Sustentable Bacalar SA de CV” informs you that the personal data of the HOLDER will be processed by “Hotelería Sustentable Bacalar SA de CV” and/or its parent company, affiliates or subsidiaries, managers acting on behalf of “Hotelería Sustentable Bacalar SA de CV” and third parties, who must comply with this Privacy Notice. Likewise, the data collected may be shared with federal and local authorities, in compliance with the obligations contemplated in the applicable legislation and in compliance with their requirements.

By accessing this website or by viewing this Privacy Notice, you grant your consent, as the OWNER, you expressly grant “Hotelería Sustentable Bacalar SA de CV” the express authorization for the national and international transfer of your personal data to the third parties listed above. Likewise, the recipients of the data that process your personal data are obliged to assume the same obligations as “Hotelería Sustentable Bacalar SA de CV”, stating that they are aware of the content of this Privacy Notice. “Hotelería Sustentable Bacalar SA de CV” undertakes to transfer only that information that is necessary for the aforementioned purposes.

In the event that you do not accept the transfer of data, you must communicate it to the email: [email protected]


You as HOLDER of your personal data, may exercise the rights of access, cancellation, rectification and opposition, regarding your data (ARCO Rights). You have the right to know what personal data we will process, what we use them for and the conditions of use that we give them (Access). Likewise, it is your right to request the correction of your personal information in case it is outdated, inaccurate or incomplete (Rectification); that we eliminate it from our records or databases when it considers that it is not being used in accordance with the principles, duties and obligations set forth in the regulations (Cancellation); as well as oppose the use of your personal data for specific purposes (Opposition). The exercise of these rights will begin through the presentation of a written request addressed to “Hotelería Sustentable Bacalar SA de CV” by email: [email protected]

The request must be submitted by the HOLDER or his legal representative, to the aforementioned address, said request must contain:

  1. The full name of the HOLDER and address or other means to communicate the response, including email address.
  2. The clear and precise description of the personal data regarding what you seek to exercise your rights,
  3. Any other element that facilitates the location of the HOLDER's personal data.

“Hotelería Sustentable Bacalar SA de CV” will notify the HOLDER within a maximum of 20 (twenty) calendar days, counted from having received the request for access, rectification, cancellation or opposition, the decision adopted, in order for it to become effective within the following 15 (fifteen) calendar days. These deadlines may be extended for an equal period when at the discretion of “Hotelería Sustentable Bacalar SA de CV”, the circumstances of the case justify it.

The right of access proceeds when the HOLDER wishes to know which of his personal data is in the possession of “Hotelería Sustentable Bacalar SA de CV” and the privacy notice that is applicable to him.

An access request will be fulfilled, making available to the HOLDER or his representative, after proving his identity, the documents containing the required personal data, either through photostatic copies, a CD containing said information, a USB device or any other means determined by “Hotelería Sustentable Bacalar SA de CV”. The delivery of the data will be free as long as the access request is not repeated in a period of less than 12 months. The HOLDER will only cover the costs of reproduction in copies or other formats and shipping.

The HOLDER may rectify their personal data when they are inaccurate or incomplete, indicating in the rectification request the modifications that must be made and providing “Hotelería Sustentable Bacalar SA de CV” with the documentation that supports their request. If the HOLDER's request is appropriate, “Hotelería Sustentable Bacalar SA de CV” must inform those in charge of treatment and third parties of the changes in question, in the event that there have been data transfers under the terms of this Notice Of privacy.

The right of cancellation consists of the deletion of the data and may be preceded by a blocking period in which the data may not be processed. The cancellation of personal data will not proceed in the cases provided by law.

The HOLDER will have the right at all times and for legitimate reasons to oppose the processing of their data. If the request is appropriate, “Hotelería Sustentable Bacalar SA de CV” will not be able to process the HOLDER's data.

“Hotelería Sustentable Bacalar SA de CV” may deny access to personal data, or make the rectification or cancellation or grant the opposition when the applicant is not the HOLDER or the legal representative is not duly accredited for it, when in its database data the personal data of the HOLDER is not found, when the rights of a third party are infringed, when there is a legal impediment or a resolution of a competent authority that restricts access to personal data or does not allow its rectification, cancellation or opposition and when the rectification, cancellation or opposition has been previously made.


“Hotelería Sustentable Bacalar SA de CV” reserves the right to make changes or updates at any time derived from legal provisions, internal policies, new requirements for the provision of service or products we offer; of our privacy practices; modifications in our business model, or for other reasons.

We promise to keep you informed about any changes that this privacy notice may undergo, through In the same way, if coming through your email.

For any questions or clarification of this privacy notice, you can write a free letter in English and send by email: [email protected].


In order for you to limit the use and disclosure of your personal information, we offer you the following means:

  • You are registration in the Public Registry to avoid Advertising, which is in charge of the Federal Consumer Attorney's Office, in order that your personal data is not used to receive advertising or promotions from companies of goods or services. For more information about this registry, you can consult the PROFECO Internet portal, or get in direct contact with it.
  • You are registration in the Exclusion List, so that your personal data is not processed for marketing, advertising or commercial prospecting purposes by us. For more information send an email to the following address [email protected]


Occasionally, our websites may use cookies, which are installed on the user's computer when browsing the site. They are intended to collect information about the use of our website, improve its functionality and personalization. If you do not want cookies to be used, you can adjust your browser settings to disable them.


Consent for the processing of personal data may be revoked by written notice from the HOLDER, addressed to the email indicated in this Privacy Notice, in which it includes the reasons for revoking consent.

Likewise, we inform you that not in all cases we will be able to meet your request or conclude the use immediately, since it is possible that due to some legal obligation it is required to continue processing your personal data for certain purposes, the revocation of your consent implies that you do not We can continue to provide the service you requested, or the conclusion of your relationship with us.

By accessing this website, the HOLDER or by acquiring our services and/or products from “Hotelería Sustentable Bacalar SA de CV” declares to be aware of this Privacy Notice and consequently grants his knowledge and agreement with its content, likewise, he expressly states your acceptance so that “Hotelería Sustentable Bacalar SA de CV” carry out the processing of your personal data in the terms indicated therein.